Back in 2006 when the founders wanted to start the business of bicycles, we wanted to inject a new approach. We knew that the then bike brand scene was about Tour de France brands and cycling was very much a sport for the young and sport performance enthusiasts. We wanted to be different.
So we started to bring back the benefits of cycling as an active sport but we focused on convenience and practicality. In space scarce Singapore homes and the pressures of a sedentary lifestyle for many. Exercise was never a top priority and so we restarted the catgory of owning a folding bike that would encouraged participation.
So with the mission to get EVERYONE active again, we often have a tag line of active mobililty for the young to old. We even tried ranging Inline skates in 2007 to 2008 and todate we resisted doing motorised stuff.
Folding bikes cover multi spectrum needs for many and with our suppliers, we are unveiling new categories to cater to those less than 1.2m tall (height restriction for folding bikes) and boys/girls aged between 7 to 10 years AND to those who are in their advancd senior years who may be recovering from illness or surgery.
For the next few months, we will be releasing product news of new products that will have a new spin including innovations/health products that help you cycle and recover better.
The next article will cover LifeGlider on Tuesday 12 noon – bringing new found freedom for people who need aid in walking or recovering from an illness.